That was a tremendous coup. When the Jewish organizations entered the game on the side of the [Muslim] Bosnians, we could promptly equate the Serbs with the Nazis in the public mind. Nobody understood what was happening in Yugoslavia. The great majority of Americans were probably asking themselves in which African country Bosnia was situated. By a single move we were able to present a simple story of good guys and bad guys which would hereafter play itself We won by targeting the Jewish audience. Almost immediately there was a clear change of language in the press, with use of words with high emotional content such as ethnic cleansing, concentration … Continue reading James Harff